To accelerate the urban green movement, we have to empower what is already there. To catalyse ideas into action, we support the pioneers in the field. By providing a testing ground and sharing our assets, we can create a tremendous impact.
The activities encapsulated by the Incubation Programme serve as the building blocks for facilitating innovation at Let it Grow. At its core, our mission to incubate the growth of young talent rests upon some basics: a nourishing work environment, a specialised team of mentors, and a lively programme that challenges innovators to shape their dreams.
Greenhouse Festival
Bringing the world of urban green living to a consumer audience
Scientific Intelligence
Creating consumer awareness about the proven effects of plants and flowers
Product Line
Providing city dwellers with the tools to drive the urban green movement
Concept Store
A testing ground and new retail experience
Digital Platform
Projecting the Let it Grow mission and its values
Online Community
A place to celebrate, circulate and reflect with a global community
Green Directory
Mapping a global community
Unconference
An open space to encourage cross-sector collaboration and exchange
Trade Fair
Proving the value of Let it Grow to the sector
Broker Services
Stimulating crossovers between innovators and industry experts
Managing Stakeholders
A tool to shape and influence relationships with stakeholders
Business DemoDay
Launching the startups into the floriculture sector
Bootcamp
Leveraging the impact of industry innovators
Mentor Network
A dedicated support system for entrepreneurs
Artist Grant
Influencing mindsets through artistic mediums
Lab
A heart and home for the Let it Grow community
Selection Day
Bringing together key players to define the programme participants
Incubation Programme
Creating a new ecosystem that enables innovators to grow
Class 2
3CO 0
Class 2
3CO
A platform for plant retail using augmented reality
Introducing the green innovators
15 startups and one artist formed the two classes of the Incubation Programme. Joining us from five countries, every innovator brings with it a disruptive idea that breaks free from the traditions of the floriculture industry and is on a mission to redefine how city dwellers engage with plants and flowers on a daily basis.
Class 2
3CO 0
Class 2
3CO
A platform for plant retail using augmented reality
Class 2
The Flower Family 1
Class 2
The Flower Family
A delivery service with positive societal impact
Class 2
The Flower Family 1
Class 2
The Flower Family
A delivery service with positive societal impact
Class 2
Mama Botanica 2
Class 2
Mama Botanica
Inspiring green fingers for the internet generation
Class 2
Mama Botanica 2
Class 2
Mama Botanica
Inspiring green fingers for the internet generation
Class 2
Clorofille 3
Class 2
Clorofille
Urban farming through DIY kits and workshops
Class 2
Clorofille 3
Class 2
Clorofille
Urban farming through DIY kits and workshops
Class 2
Blumixx 4
Class 2
Blumixx
Fuss-free gardening with custom-made grow bags
Class 2
Blumixx 4
Class 2
Blumixx
Fuss-free gardening with custom-made grow bags
Class 2
Bloombox Club 5
Class 2
Bloombox Club
A subscription service linking plant care to wellbeing
Class 2
Bloombox Club 5
Class 2
Bloombox Club
A subscription service linking plant care to wellbeing
Class 2
Bloesembar 6
Class 2
Bloesembar
Wild drinks infused with the flavours of nature
Class 2
Bloesembar 6
Class 2
Bloesembar
Wild drinks infused with the flavours of nature
Class 2
Bloemenstorm 7
Class 2
Bloemenstorm
Lining streets with flower planters grown from wasted bulbs
Class 2
Bloemenstorm 7
Class 2
Bloemenstorm
Lining streets with flower planters grown from wasted bulbs
Class 1
Wildernis 8
Class 1
Wildernis
A store going beyond the expectations of plant retail
Class 1
Wildernis 8
Class 1
Wildernis
A store going beyond the expectations of plant retail
Class 1
Sprinklr 9
150KInvestment
Class 1
Sprinklr
Plant box delivery for those without a green thumb
150KInvestment
Class 1
Sprinklr 9
150KInvestment
Class 1
Sprinklr
Plant box delivery for those without a green thumb
150KInvestment
Winner2 innovation awards
Class 1
Living Light 10
Class 1
Living Light
A lamp that harvests its energy through bacteria in the soil
Winner2 innovation awards
Winner2 innovation awards
Class 1
Living Light 10
Class 1
Living Light
A lamp that harvests its energy through bacteria in the soil
Winner2 innovation awards
Class 1
Connected Green 11
WInnerPlantarium Award 2017
Class 1
Connected Green
A garden maintenance system for busy city folk
WInnerPlantarium Award 2017
Class 1
Connected Green 11
WInnerPlantarium Award 2017
Class 1
Connected Green
A garden maintenance system for busy city folk
WInnerPlantarium Award 2017
Class 1
Gardian 12
Class 1
Gardian
An all-in-one sensor kit to take care of your plants
Class 1
Gardian 12
Class 1
Gardian
An all-in-one sensor kit to take care of your plants
