Let it Grow

The Messenger

The Messenger

To inspire and empower citizens to see the full potential of green innovation, we need to deliver our message. That’s why we pop up in the city to trigger city dwellers to embrace plants and flowers as an essential part of their lifestyle.

Engaging with the community

A concept store, a product line, a festival: physical spaces and tangible products enable city dwellers to dip into the world of Let it Grow on their own terms. In creating new and immersive retail experiences, we give gravity and form to a global movement, tickling the curiosity of bypassers and bringing about a sense of unfound wonder.

Greenhouse Festival

Bringing the world of urban green living to a consumer audience

Scientific Intelligence

Creating consumer awareness about the proven effects of plants and flowers

Product Line

Providing city dwellers with the tools to drive the urban green movement

Concept Store

A testing ground and new retail experience

Digital Platform

Projecting the Let it Grow mission and its values

Online Community

A place to celebrate, circulate and reflect with a global community

Green Directory

Mapping a global community

Unconference

An open space to encourage cross-sector collaboration and exchange

Trade Fair

Proving the value of Let it Grow to the sector

Broker Services

Stimulating crossovers between innovators and industry experts

Managing Stakeholders

A tool to shape and influence relationships with stakeholders

Business DemoDay

Launching the startups into the floriculture sector

Bootcamp

Leveraging the impact of industry innovators

Mentor Network

A dedicated support system for entrepreneurs

Artist Grant

Influencing mindsets through artistic mediums

Lab

A heart and home for the Let it Grow community

Selection Day

Bringing together key players to define the programme participants

Incubation Programme

Creating a new ecosystem that enables innovators to grow

Engaging with the community

A concept store, a product line, a festival: physical spaces and tangible products enable city dwellers to dip into the world of Let it Grow on their own terms. In creating new and immersive retail experiences, we give gravity and form to a global movement, tickling the curiosity of bypassers and bringing about a sense of unfound wonder.