How to Let it Grow

During Autumn 2017, Let it Grow opened its first temporary concept store in Amsterdam’s bustling central station; a physical space for city dwellers to get closer to Let it Grow. Far from a regular plant store, Let it Grow CS offered a full experience, inspiring visitors to discover how plants and flowers can nurture feelings of hope, focus and interpersonal trust. These effects were also for sale in limited edition seed packages.