Let it Grow

How to Let it Grow

Startup

The Visionary How Let it Grow starts a green revolution
The Innovator How Let it Grow builds a brand that creates impact
The Accelerator How Let it Grow drives an urban green movement
The Connector How Let it Grow connects the industry, innovators and city dwellers
The Messenger How Let it Grow spreads green ideas, projects and initiatives
The Futurist How Let it Grow envisions the bright green future
About Let it Grow

Mama Botanica

Inspiring green fingers for the internet generation

Iris van Vliet, a.k.a Mama Botanica, is the answer to the prayers of every accidental plant killer and urban jungle dreamer. The YouTube vlogger and Instagram influencer has become a popular go-to for her instructive how-to videos on keeping your houseplants happy and healthy. With the help of the Let it Grow Incubation Programme, Iris has been working on ways to monetise her platforms, as well as connecting with local growers to help gain popularity about their unique plants.